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  • Deepak Dhanotiya

Why ShopKirana promises great opportunity and not just another Grocery Start-up!!

Let me start with some sentiments in India Grocery than will mention how ShopKirana defeating them ?


Rolling around stories (Realities):

  • Flipkart shutting down ‘Nearby’

  • Peppertap withdrawing from tier 2, followed by shutting down!!

  • Local Banya temporary off.....followed by Shutting down

  • Grofer withdrawing from 9 cities and then job letters from colleges followed by.......(who knows)


Sentiments in segment


  • E Grocery not picking up : Not getting orders

  • Unit economics are not working in grocery : Size of order is not sufficient

  • Supply chain is too complex to solve : SKU’s are limitless with frequent changes

  • Kirana (Mom n Pop stores) are really tough to replace : Can’t serve better than them

  • Hyper local deliveries are uneconomical as last mile infra not upto the mark:


With such stories and sentiments, why ShopKirana a Cockroach Startup is still promising a great opportunity and slowly making it's mark?? Why it's not just another Grocery Start-up!!


Before I start, let me clarify. Shopkirana is a B2B start up with a vision of empowering retailers not a E-Grocery start-up!


Top 10 things which differentiate ShopKirana and make it sustainable model are:





But I will say again "Indian grocery is a blue ocean any discounting model will bleed blue"!!


In short ShopKirana don't have any secret souse ...... it’s just better unit economics and value creation !!

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