Deepak Dhanotiya
Jul 27, 20161 min
Let me start with some sentiments in India Grocery than will mention how ShopKirana defeating them ?
Rolling around stories (Realities):
Flipkart shutting down ‘Nearby’
Peppertap withdrawing from tier 2, followed by shutting down!!
Local Banya temporary off.....followed by Shutting down
Grofer withdrawing from 9 cities and then job letters from colleges followed by.......(who knows)
Sentiments in segment
E Grocery not picking up : Not getting orders
Unit economics are not working in grocery : Size of order is not sufficient
Supply chain is too complex to solve : SKU’s are limitless with frequent changes
Kirana (Mom n Pop stores) are really tough to replace : Can’t serve better than them
Hyper local deliveries are uneconomical as last mile infra not upto the mark:
With such stories and sentiments, why ShopKirana a Cockroach Startup is still promising a great opportunity and slowly making it's mark?? Why it's not just another Grocery Start-up!!
Before I start, let me clarify. Shopkirana is a B2B start up with a vision of empowering retailers not a E-Grocery start-up!
Top 10 things which differentiate ShopKirana and make it sustainable model are:
But I will say again "Indian grocery is a blue ocean any discounting model will bleed blue"!!
In short ShopKirana don't have any secret souse ...... it’s just better unit economics and value creation !!